Thursday, 21 October 2010

Analysis of two college magazines





















Language: In ‘College lifestyle’ the masthead is very bold and yellow; the main image covers some of the masthead this shows that the magazine is confident it will still be recognised. The cover lines are at both left and right of the front cover. The main cover line is slightly bigger than the others. Some of the text is the same yellow colour as the masthead to make it stand out. The background is a dark gray which makes the yellow and white text appear more colourful. The main image looks very professional and looks like it has been taken in a studio because of the lighting effects. I think that ‘College lifestyle’ is an American college magazine. The ‘GX magazine’ has a very short masthead and is written in bold red writing which symbolises danger. The main image is very clever as it looks very rebellious which links with the colour of the masthead. You could tell everything about the people in this image because of what they are wearing and their dress sense. The main cover lines on the front page are written in white text but I think that they would stand out better on a darker background because this would have given the text more dominance; this makes this front cover look unprofessional. The cover lines are all made sure they do not cover any of the models faces and have a short simple explanation underneath each one. There is another image of a girl which shows this magazine is for both genders. This image is less natural and looks as though the girl is posing for the photograph.

Institution: College lifestyle’ is aimed at people aged 18-24. It is an upscale, full colour glossy publication containing stunning photographs, striking visual imagery, in-depth features, articles, columns, and editorials about topics that appeal to the youth market. This magazine is the only one of its kind distributed in outlets across the Caribbean, USA, and Canada and worldwide on their website. ‘GX magazine’ is aimed at people aged 16 and above. It offers the ‘GX factor’ which would make people who like singing interested in buying the magazine. Staff at the college may also be interested in this magazine if they are curious as to what students get up to and what the college has to offer.

Ideology: The ideology of the magazine ‘College Lifestyle’ is to promote college culture and the student lifestyle. It also promotes the mobile the blackberry as it is in one of the cover lines along with promoting the new dancehall at that particular college. The ideology used in ‘GX magazine’ is different as the main picture promotes having fun at college and not to take it too seriously it also has news about that particular college, this magazine will be more like my college magazine than ‘College lifestyle’.

Audience: The audience of ‘College lifestyle’ is mainly 16-21 year olds who are either attending or thinking of attending a college. This particular issue looks as though it is aimed mainly at male students because the colours used to create the front cover are very masculine. The figure in the main image symbolises as student because he has books in his hands. I think that ‘GX magazine’ is also aimed at young adults aged 16-21, this is shown by using young adults as the main focus of the main image, although the cover lines don’t really give us much clue to what age group this magazine is aimed at. The college staff may also be interested in reading this magazine so that they can see what’s happening around the college campus. I think this magazine appeals to both male and female.

Representation: The representation used in ‘College lifestyle’ is very positive and the model used in the main image is holding academic books which promotes education. He is also looks like a good role model to students and because of his race he is representing ethnicity and equal right within the college. The representation used in ‘GX magazine’ is not as positive as ‘College lifestyle’ it is only half positive, the main image represents the college in a negative way because of the way the band are mucking around on the stairs, this also represents people in bands to be rebellious. Yet the other photograph represents the college in a positive way because it shows that this college has talent as the image is of a girl who won the ‘GX factor’ looks like a model student and is dressed formally. This proves that the college is proud of its achievements and makes other young talents come forward. I am going to make my magazine represent Wyke College in a positive manor.

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